Fixed Ops Consultancy & Training
Variable Operations - New & Used
Service Management, Parts Management, Service Advisor, and Parts Advisor Training
- In the automotive industry, a dealership's growth depends on your employee's determination with real-life training and practice.
- A dealership consultant is unquestionably needed for dealership fixed operations personnel to know the basics and new methods used to sell service and parts. Consider getting a professional MBA consultant, and you will be astonished by our unique approach to training and consultation.
- Our services include auto dealership financials, variable and fixed operations, dealer strategies and techniques, time management, and other management skills.
- We'll engage your service, and parts teams with in-person coaching and process training tailored to address the opportunities MBA has identified. We'll provide ongoing support and written feedback during our scheduled dealership contacts.
- When it comes to your service drive, our Fixed Operations consultants deliver training to improve performance and provide excellent customer experience. We include service management and service advisor training focusing on the customer experience, service drive process, parts counter-strategy, and financial and KPI analysis. Our consultants will work with your team to identify your unique needs and create a customized solution tailored to your dealership.
- We'll evaluate your dealership's service operations, interview key team members, identify your business needs, and pinpoint improvement opportunities.
- You'll receive a customized proposal based on our findings, with details of what we'll do to help you achieve your fixed ops performance goals.
Variable Operations - New & Used
Variable Operations - New & Used
Sales Management Training
- Our experience is that many Sales Managers and F&I Managers, and for that matter, General Managers tend to be reactive instead of proactive. They get so caught up with managing information, statistics, facts, figures, numbers, records, documents, and files that their most important job responsibilities get overlooked. Your dealership must have the philosophy of being proactive, not reactive.
- Your variable operations managers are the very heartbeat of your sales team. They are the ones that set the standard for the rest of your sales team. What message do they send to your sales staff if they are hasty or only care about ‘statistics’? MBA trains sales management teams in the art of professionalism, integrity, and how they can make money; that determines how the dealership makes money. MBA consultants coach sales management teams to follow the right processes and understand time management, creating higher sales volume and more gross per retail deal.
Sales Department Training
Sales Department Training
Sales Staff Training
Product Knowledge
The makes and models your dealership sells.
The Different Wants and Needs of Consumers
How different people go through the sales process and want information.
Customer Experience Training
How can salespeople improve the customer experience when interacting with them?
Bringing Business In
How can salespeople market themselves and prospect in a very competitive market?
Telephone training
Understanding The Telephone Consumer. Protection Act
Practice:
Answering different types of incoming calls.
Making outgoing calls.
Making cold calls.
Email training
CAN-SPAM Act.
Email etiquette and grammar.
Social media training
Social Media Privacy Laws - Federal and State.
Etiquette and grammar.
Selling the whole dealership
Dealership history.
Department location and introduction.
Employees' history with the dealership.
Negotiation
Fair Credit Reporting Act.
Effective negotiation techniques.
Overcoming the objections
Fair Credit Reporting Act.
Teaching salespeople how to overcome the most common barriers consumers have to purchase.
Close the deal
Fair Credit Reporting Act.
Techniques and word tracks to get the customer to buy.
Management training
An established training program for bringing an established salesperson to a sales manager.
Fixed Operations - Service & Parts
MIXED Manufacturers Performance Groups - Service & Parts Managers
Professional Manager - Service & Parts
Professional Manager - Service & Parts
MIXED Manufacturers Service & Parts Managers Performance Groups?
MBA Dealer Services, LLC originated the MIXED Manufacturers Fixed Operations Performance Group model in 2007, and this idea has proven itself time and time again. Our concept is unique and uncomplicated: using member dealership fixed operations statistics from various automotive manufacturers as the foundation, we bring together non-competing service and parts managers from a cross-section of the country to exchange strategies, processes, and best practices. Instead of Performance Groups made up of the same manufacturer’s dealers, we combine dealerships from assorted manufacturers to share a mixture of approaches, methods, and best ideas amongst the membership. What a fantastic way to learn new fixed operations methodologies from around the country!
How can MBA Fixed Operations Performance Groups help Service and Parts Managers better control Service and Parts Operations?
Our Performance Groups are like an intervention for your Service and Parts Department managers by allowing our moderators and your manager’s peers to offer ideas to help resolve their most challenging problems and, most importantly, hold them accountable to reach their goals.
Professional Manager - Service & Parts
Professional Manager - Service & Parts
Professional Manager - Service & Parts
During Five Days of In-House Training, We Train Your Service or Parts Manager how to Professionally...
- Build Service and Parts Processes and Standards
- Motivate and Coach Individual Staff Members
- Understand Financial Statements and Management Reports
- Improve Department Performance and Create and Achieve Departmental Business Goals
- Develop Specific Selling Techniques for Your Advisors
- Create a Concierge Atmosphere for Your Customers
- Deliver Exceptional Customer Service in Their Department
Professional Advisor - Service & Parts
Professional Manager - Service & Parts
Professional Advisor - Service & Parts
During Two 1-1/2 days of In-House Training, We Train Your Service or Parts Advisors how to Professionally...
- Provide Exceptional Customer Concierge-Style Service
- Build a Lasting Relationship with Your Customer
- Acknowledge and Greet the Customer
- Perform the Vehicle Walk Around
- Present and Sell Scheduled Maintenance, Needed Repairs & Other Needed Services
- Update Your Customer & Perform a Delivery-Before-the-Delivery
- Schedule the Next Appointment
- How to Perform the Active Vehicle Delivery
Service & Parts BDC
Your Next Performance/20 Group Speaker
Professional Advisor - Service & Parts
We will TRain You and Your Staff how to Professionally...
- Free-Up Service Advisors for Consulting and Selling
- Control Your Service Reservations System and Eliminate Under or Over Booking Caused by Too Many People Setting Appointments
- Capture Missing or Incorrect Customer and Vehicle Information in Your DMS, Including Email Addresses
- Sell Scheduled Maintenance
- Sell Previously Declined Maintenance or Declined Repairs
- Track New Service Customers
- Campaign to Customers for Missed Scheduled Services and Maintenance Specials
- Personalized Proactive Notification to Your Customers Concerning SOP Arrival and Open Recalls
- Control Loaner/Rental Vehicles and Sublet Work
Tire & Accessory Center
Your Next Performance/20 Group Speaker
Your Next Performance/20 Group Speaker
We will Train Your Dealership Accessory Department Staff how to...
- Create an Inspection Process to Sell Replacement Tires
- Merchandise and Display Replacement Tires
- Advertise Replacement Tires Against the Competition
- Merchandise and Display Specialty Tires and Wheels
- Merchandise / Display / Sell Your Accessories
- Use Both Factory and Aftermarket Accessories
Increase Your New & Used Vehicle Sales!
Increase Your Service & Parts Sales!
Increase Your Body Shop Sales!
Stop giving your business to the aftermarket competitors!
Your Next Performance/20 Group Speaker
Your Next Performance/20 Group Speaker
Your Next Performance/20 Group Speaker
Attention Performance/20 Group Coordinators...
Mark is the senior moderator for MBA Dealer Services, LLC, Service & Parts Managers Performance/20 Groups. Previously, he was the senior moderator for FCA/Stellantis Service & Parts Manager 20 Groups for 12 years.
He has spoken at several Digital Dealer Conferences on fixed operations and customer service. He has also been a featured speaker at SEMA. And, according to Michael Rosco, President of Dealer Communications for Digital Dealer, "Mark is one of our top-rated speakers."
Mark is available for any Dealer-20 Group. Mark has spoken at many in the past. However, he is always excited to do more. No group is too large or too small for us! Regarding fixed operations training, Mark Beaton is one of the best. Mark has served in all aspects of fixed operations, including operations manager and dealer partner.
Depending on the intent, Mark does most meetings for FREE. If you are looking for a motivational / instructional-type speaker, contact us today to book one of the best for your all-important event!
MBA Dealership Academy
Whole Dealership Customer Service Training for Customer Retention
We're all in the same business - customer service. Whether we're talking on the phone, meeting customers face to face, or working behind the scenes, delivering exceptional customer service is often a problem. Remember, if you don't provide excellent customer service, your competition will.
Excellent customer service support is necessary to keep current customers and prospect new ones. Here are the customer service training programs you need to develop outstanding customer service at your dealership:
- Telephone Skills
- Email & Text Messaging Skills
- Acknowledgement & Greeting
- Effective Communication
- Update Messaging
- Sales, Service, Parts Pre-Delivery
- Sales, Service, Parts Active Delivery
- Follow-Up
- Conflict Resolution
